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IDDBA's
Show & Sell Center
is "Teach & Tell"
| Actionable
Ideas
A very important reason that the IDDBA's
Show & Sell Merchandising Pavilion is such a strong draw
for retail buyers and merchandisers is that it offers immediate
access to actionable ideas. The combination of strong visuals
from hundreds of creative merchandising displays, planned
themes, the take-home Resource Book, and the handouts deliver
a visual blueprint for creating strong, customer-oriented
displays when you get home.
One of the best book titles we ever saw
was "STEAL THIS BOOK." It probably didn't
do anything for book sales but it did grab people's
attention. And it made them stop, look, and read. If we were
to adapt that concept for the Show & Sell Center, we'd
call it "STEAL THIS IDEA." Because that's
what we want attendees to do – steal our ideas, build
on the concepts, and make it better. But, above all, take
the idea home and share it with the rest of your team and,
ultimately, your customer.
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SHOW & SELL is half of the equation.
The other half is TEACH & TELL. This year, our world
class merchandisers are focusing on teaching you how to deliver
the concepts by telling you how they were conceived, designed, and
executed. Stop by the Show & Sell for a little Teach &
Tell.
Bakery Merchandising Ideas
This year, the IDDBA's Retail Merchandising
Teams are delivering on a number of levels. Not only are they showcasing
great products and taste treats, but they're serving up educational
ideas, new concepts, and how-to deliverables to excite your staff
and satisfy your customers.
The bakery challenge is how to deliver great taste
to go along with the sensory promises. Come to New Orleans and learn
about party destinations that offer value-added, easy-to-execute
sweet and savory products. Learn how to put a "spell"
on customers with our VooDoo Bread Bar featuring stuffed baguettes,
open-faced "witches," and brown bag treats. See how
breakfast can "Feed the Crave" with great coffees and
sweet temptations. You won't jump ship when you walk the plank
of "Pie-rate's Pleasures," filled with seasonal
and theme pies. Show customers how to indulge in a French Kiss confection
of high-end pastries. And, of course, there'll be a whole "Lotta Chocolatta" to dip, dunk, and dive into.
Our giant cake island features new mini-cakes,
seasonal campaigns for Life's Sellabrations, a Party Gras
with fabulous King Cakes, and a "cup" cake promotion
that builds on last year's best-selling build-your-own Cupcake
Bar!
Cheese Merchandising Ideas
From Cowlifornia to Wiscowsin to Moo York City,
cheese leads the parade when it comes to parties, cooking, snacking,
and entertaining. Cheese lovers (and sellers) will delight in the
showcase settings for lifestyle cheeses, party platters, merchandising,
meals, and snackables. Take a great cheese and add some attention-getting
promotional items, props, or signage and you've taken the
first step to gaining customer interest. We'll show you how
to hone your own cheese-cutting and merchandising skills (with take-home
cutting guides).
Every cheesemonger – amateur or professional
– needs a box of tricks and tools to sell cheese. We'll
show you "toolboxes" filled with ideas and tools to
create your own displays. You'll learn how to showcase grand
themes, cross-merchandise specialty items, and "sign"
to sell. A "Try & Buy" Pairing and Sampling Case
uses everyday items to draw in the customer and create eating experiences
that they can share with friends and family. Using unusual containers,
unexpected displays, and undeniably great products sets the stage
for an over-the-top merchandising display and unbelievable sales!
Deli Merchandising Ideas
When it comes to sandwiches, customers love made-to-order.
It says fresh. It also says they'll have to wait for it. We
think it's "Worth the Weight/Wait" because you
can pick your protein, your cheese, your bread and the amount (weight).
It's that value-added element that lets the customer make
the choice that really puts the "service" in a service
department. Pizza is another perennial favorite that keeps reinventing
itself and bringing in the dough. We've created a Destination
Pizza center that will win raves and customers.
As customers take charge of their health, they're
looking to the supermarket for health and wellness foods that provide
better nutrition, improved health, and longevity. It's not
a fad, it's a trend that's here to stay. Our Health
& Wellness display will show you how to leverage healthful foods
to grab attention and sales. Eatertainment combines great food with
great entertaining. Whether it's a meal, a snack, or a party,
platters combine the best of all departments and can satisfy all
taste preferences. From hot stuff to hand-held, from tailgate to
top hat, the deli delivers.
Meal Merchandising Ideas
Call it "center of plate" or "share
of stomach" or "meal solution," it all means the
same thing – DINNER! And dinner can be lunch, supper, or even
breakfast – it goes by many names and satisfies many desires.
The category includes home-cooked, comfort food, ethnic meals, and
take-out. But it's all good eats. From single-serve to family-serve
to grab-and-go, the Meals Team shows you how to create attention-getting,
mouth-watering, gotta-have-it meals.
One of our unique displays will feature Mix and
Match Merchandising. You'll learn how to take the same foods
and merchandise, sign, and sell it in three different formats (Every
Day Low Pricing, Value-Added, and Upscale Dining). From low-price/high-volume
to gourmet, we'll show you how. In keeping with the history
of New Orleans, we'll show you foods from the Garden District,
Blue Bayou, Cajun, and Zydeco. From tapas to appetizers, from soul
to Creole, from red beans and rice to hotter-than-spice, we'll
tempt your taste buds like never before.
Free Photo CD
If you stop by the Show & Sell Center, you can sign up for
a FREE photo CD that highlights the exciting displays and merchandising
ideas. It's FREE, but you have to sign up in person.
FREE ADMISSION TO THE SHOW
& SELL CENTER WITH IDDBA SHOW BADGE
PHOTOS AND CAMCORDERS
Bring your cameras, camcorders, and notebooks
and plan on stealing our ideas in the Show & Sell Center.
You won't go to jail, we promise. However, you must
ask permission before photographing an exhibitor's
booth or products.
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