Know What You're Selling

Know What You're Selling
Deli Training & Certificate Program Course 2

This two-part product knowledge video program gives your associates a good dose of deli product knowledge. Know What You're Selling encourages your associates to offer food samples to your customers. Happy customers become your marketing program. And your associates shine because they know what they're selling and feel comfortable talking to people.

Upon completion, deli associates will be able to talk about/show:

• Differences between natural and processed cheese, and why and how cheeses are classified.
• The tastes and textures of 22 popular cheeses.
• How deli meats and poultry items are made.
• The tastes and textures of 25 popular deli meats/poultry items; some prepared foods
• How to do suggestive selling of some meats, cheeses, and prepared foods.

Completion time: Self study, 2 hours each

The program includes:

• Two 15-minute videotapes
• Two Participant Manuals (two needed per employee)
• One Leader's Guide
• One Certificate of Acknowledgement (per qualified participant)

For more information, please contact IDDBA's Education Department at (608) 238-7908, or education@iddba.org